The Founder

Heather Payne is the Founder and Creative Director of Emerging Heroes.

Born in Toronto and a proud New Yorker for 25 years, Payne, a former model, has graced the pages of renowned magazines including Vogue, Elle and Harper’s Bazaar. She has enjoyed a successful career working with top tier designers on the runway and in advertising campaigns.

Through her unique insight into the world of fashion, Payne was one of the first to notice a need in the market for clothing that combined a streetwear aesthetic with luxe comfort and performance. She began her journey in 2011 with the launch of her first brand PAYNE Apparel, which has been carried nationally and internationally by most major department stores and celebrated boutiques and gyms.

Payne has most recently turned her keen attention to creating her new brand, Emerging Heroes. Her focused desire has been to align her passion for making positive change in the world with her love of fashion and art. Her mission has always been to empower others to follow their dreams.

A Note From Heather -
In my personal journey I have learned the importance of truly following my heart. Through a devotion to making my passions a reality, I have discovered what it means to believe in my true emerging hero.

When I reflect on how many elements have been carefully knit together to make Emerging Heroes live and breathe, I realize how I am constantly learning and trusting new paths and processes.

I knew that if I stayed true to my journey and followed my vision, I would create an authentic approach to fashion.  
I would be excited, inspired and dedicated to grow and create each and every day.

I feel most fulfilled when celebrating what I am deeply passionate about: fashion, fitness, art and positive social impact.
Emerging Heroes combines these elements to create a product that is greater than the sum of its parts.

I believe that women should feel inspired and connected. Emerging Heroes aims to bring us together as humans,
women, athletes, entrepreneurs, sisters, daughters and superheroes to prompt us to become all that we wish to be.

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Sizing Chart





Bust 30-32 33-34 35-36 37-38
Waist 25-26 27-28 29-30 31-32
Hips 33-35 36-38 39-41 42-44